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A Proven System to Achieve the Best Price for Your Property - Stress
Free by the Experts |
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Seller Information Preparing to Sell Presenting to Sell Home Inspection Checklist Sale Documentation Information that Sells What Motivates People to Buy? Pricing Your Home Inside the Minds of Buyers and Sellers Sworn Valuations Essential Campaign Information Negotiating to Sell Moving Checklist Packing Checklist |
Essential Property Campaign Information The critical importance of marketing The overriding objective of any property campaign is to achieve the highest price possible on the day of the auction or to illicit an offer close to the desired price. To achieve this, pricing is critical. However, no-one will know about your price, your inspection times or the features and benefits of your home unless you have an integrated marketing plan. Modern buyers spend a lot of time using the internet looking for a home, so it is essential that your campaign includes an internet presence. Targeting the right kinds of buyers is the only way to get your property sold. Remember that it is not just the benefits of your house that you are selling, but the benefits of the local area as well. Your campaign should include everything good about your local area and the local community. You know the reasons why you bought in your area - those reasons could convince someone else too. Open for inspection Buyers like the convenience of open houses; they like to spend their Saturdays visiting and comparing properties. If you decide against opening up your home you will find that buyers will ignore you. Everyone has a busy schedule, so it's rare that the agent, buyer and seller have the time to get together in the same room. You should make the most of this opportunity. You must specifically prepare the property for potential buyers. Set yourself a deadline to clean, de clutter and spruce up the house and yard so that it looks its absolute best. You still need to live, so make sure your open for inspection schedule is reasonable. Don't commit yourself to a schedule you know you won't be able to manage. Try and organise for several buyers to come through at once, this not only saves time but will let buyers know that they have competition. |
T E S T I M O N I A L S "Thank you for making the sale of father's estate properties so easy at such a difficult time."
"What can we say - an absolutely fantastic result. You handled all situations professionally, with good humour and a totally positive attitude."
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